Learn how to design your brand in a memorable way and learn a successful social media plan, and how to make your business smarter/tech-friendly.

How to Harness the Power of Digital Marketing in a Simple & Effective Way

Saturday, August 22 @ 8:30-10:00am

FREE online webinar from the SBA and SCORE

THIS WEBINAR IS PRESENTED IN SPANISH.

With the rise of social media, digital innovation is no longer a luxury, or even an option. The need to improve the marketing of your brand or business in today's fast-paced environment is unavoidable.

TIPS FOR YOUR BRAND: How to design your brand or online brand in a memorable and personalized way, the secret to connecting with your customers through "Value", the best way to identify and find your ideal customer online, essential elements of social automation to optimize your time.

SOCIAL MARKETING TOOLS: The key to understanding a Social Media Plan, the formula to make your business smarter/tech-friendly, how to master your online messages with this simple technique, easy steps to integrate your social media channels.

A copy of the recording and the materials will be sent to the attendees.

Learn how to use Ai and integrate it into your social media and marketing.

Human-Centered Ai for Social Media: Use Ai Without Losing Trust

Monday, August 24 @ 2:00-3:00pm

FREE online webinar from the SBA and SBDC

Artificial intelligence can help small business owners create content, generate ideas, save time, and manage social media more efficiently. But faster content does not always lead to better communication.

In this practical session, participants will learn how to use AI as a tool that supports human expertise rather than replacing it. The session will explore how to integrate AI into social media and marketing workflows while protecting brand voice, credibility, customer relationships, and professional judgment.

Participants will leave with a practical approach for deciding when AI can help, where human oversight is essential, and how to use these tools without producing generic, inaccurate, or impersonal content.

Presented by: Kami Huyse, APR; CEO of Zoetica

Learn the fundamentals of bookkeeping to help manage your business financials and make informed business decisions.

Bookkeeping Basics

Tuesday, August 25 @ 8:00-9:30am

FREE online webinar from the SBA and SBDC

Learn the fundamentals of bookkeeping to help manage your business financials and make informed business decisions.

Accurate bookkeeping serves as the foundation of your business’s accounting and financial systems– impacting the growth and success of your business. Bookkeeping Basics, presented by Wilke CPAs & Advisors will introduce attendees to bookkeeping best practices for business.

Topics covered to include key action items related to:

• Creating a Chart of Accounts

• Recording Transactions

• Bank Reconciliations

• Planning for Taxes

• Accounting Software Options

• and much more

Learn how to understand financial statements, manage cash flow, budgeting, forecasting, and preparing for future financing opportunities.

Financial Strategy for Small Business Owners

Tuesday, August 25 @ 1:00-2:00pm

FREE online webinar from the SBA and SBDC

Financial Strategy for Small Business Owners is a practical, virtual workshop designed to help entrepreneurs better understand the financial side of running and growing a successful business. Whether you are just starting out or looking to strengthen an existing business, this session will provide easy-to-understand strategies for making informed financial decisions, improving profitability, and planning for long-term success. Participants will learn how to use financial information as a management tool rather than simply a reporting requirement.

During this interactive workshop, attendees will explore topics such as setting financial goals, understanding key financial statements, managing cash flow, monitoring business performance through financial metrics, budgeting and forecasting, and preparing for future financing opportunities. Participants will leave with practical tools and actionable strategies they can begin implementing immediately to improve the financial health and sustainability of their business.